Authentic. Human. Compelling.

Sure, AI is a great starting point, but you still need a human touch to create genuine content that resonates with customers.

You may not need a writer, but you need an AI writer.

What’s an AI writer? Someone who knows how to prompt AI to get authentic-sounding copy, and more importantly, knows how to edit AI content to make it really sound like you.

Marketing is all about differentiation. If everyone is using AI, then who’s really differentiated?

I can help you get the best of both worlds. The efficiency of AI with the human element of good-old-fashioned writing and editing. And if you want writing from scratch, I still remember how to do that too!

Let’s talk about your project

Michelle

ABOUT

My writing superpower is making your unique story and value proposition relatable and easy to understand. And more importantly, making it sound genuinely and authentically you.

AI is changing the world, but the human element is more important than ever. I see AI as a powerful tool that makes us more efficient, but if we want to connect with customers, there’s undeniable value in human writing and editing.

Services

Tell your story with a clear brand voice, a value proposition that sells, and words that are easy to understand

Websites

Email copy

Drive awareness and conversion with compelling subject lines and concise copy that captures customers’ attention

Pitch decks

Explain the pain points and why your product/service is the right solution to investors or potential clients

Blogs

Connect current events and business trends to your unique value proposition (ChatGPT can’t do that)

Social media

Capture user’s attention with compelling, value-added image copy and supporting text

Video scripts

Perfect your elevator speech in 30-60 seconds — when less is more, every word matters

Whitepapers

Elevate your thought leadership and share your expertise to fuel lead generation

Flyers

Create a great first impression with promotional materials that explain your brand

Check Out My Work

Why clients love working with me

Michelle is so much more than a copywriter. She's an incredibly intelligent, strategic thinker who is not afraid to ask tough questions and tell you exactly where your messaging needs work. Our company has gone through multiple strategic shifts and Michelle has helped us craft and re-shape the narrative every time. She's been an invaluable part of the team as a writer and marketing strategist. I have referred Michelle to multiple entrepreneurs in my network and other companies in my portfolio.

Devin Schain, CEO Student Playbook, Founder Shalom Learning
“I've worked with many writers in my career, and few hold a candle to Michelle's ability to produce high-performing, audience-relevant, and technically flawless content at such a rapid pace. Short-form blogs, 30-page long-form ebooks, video scripts, webinar presentations, sales decks, emails, landing pages, social messages—you name the medium, and Michelle will produce something incredible in half the time you gave her to do it. She took the time to really understand our customers and our product—and could probably articulate our solution and the pain points of our customers better than many of our full-time employees.”

Aaron Harrison, Demand Generation Leader
Michelle has been incredible to work with! Her writing helped bring my marketing to a much more cohesive and clearer place. She coined the phrase that now exemplifies my brand - which I happily credit to her as “copywriting gold.” She’s timely, a team player, and always open to feedback! Highly recommend.

Eva Meier, Owner, The Line Method
Michelle has been a godsend at writing high-quality, professional copy for my clients in the medical, financial, insurance, technology, and education verticals. She quickly picks up the latest innovations, developments, and nuances for each client and delivers copy that exactly captures the message we're seeking to articulate. Her work requires minimal editing and has been approved immediately and praised endlessly by my clients every single time, saving me hours of aggravation and the countless headaches I've gotten from other writers.

Paul Angles, CEO Angles Inc
Michelle has been outstanding to work with, it feels like she's part of the team now. She took the time to understand our complex product and the buyer psychology in our category. She helped us create a messaging framework as well as exceptional short and long-form content, including emails, landing pages, how-to guides, social media posts, and more. I'd recommend her to any company that needs a one-off copy project or ongoing copy needs.

Alek Grinberg, Head of Growth Marketing
Fantastic to work with. Michelle saved me from a snooze video script, she stepped in last minute and transformed the script in lighting speed time. She is hands down one of the best I've worked with on this site.

Yasmin Assaf, Founder Atinette
I had the pleasure of working with Michelle on our website copy, and I couldn't be happier with the results. Her talent for crafting compelling, concise, and impactful content is truly impressive. Her professionalism, quick communication, and ability to understand and translate our brand's voice into captivating copy have made a significant difference in our online presence. I highly recommend Michelle to anyone in need of top-notch website copywriting.

Daniel Weberman, Kabinet