Freelancer copywriter

with 20+ years of business and strategy experience

My Brand:

  • The brand is really me as a solopreneur
  • Helping business owners and executives tell their story and strategic narrative
  • Distilling complex concepts into simple, compelling, concise language to connect with customers and prospects

ABOUT

Michelle

Every company needs a story – why are you in business, what is your purpose, how do you help customers? My purpose is to help business leaders and entrepreneurs tell their stories.

I love working with smart business leaders and owners who are passionate about their businesses but struggle to translate that into compelling copy. They can easily articulate their vision and value proposition in conversation, but their website, pitch deck, or emails are difficult to follow with confusing details. Or maybe, they haven’t even written them yet.

Our Services

Tell your story with a clear brand voice, a value proposition that sells, and words that are easy to understand

Websites

Email copy

Drive awareness and conversion with compelling subject lines and concise copy that captures customers’ attention

Pitch decks

Explain the pain points and why your product/service is the right solution to investors or potential clients

Blogs

Connect current events and business trends to your unique value proposition (ChatGPT can’t do that)

Social media

Speak to your target audience with a compelling headline and clear call-to-action

Video scripts

Perfect your elevator speech in 30-60 seconds – when less is more, every word matters

Whitepapers

Elevate your thought leadership and share your expertise to fuel lead generation

Flyers

Create a great first impression with promotional materials that explain your brand

Why clients love working with me

  • Michelle is so much more than a copywriter. She's an incredibly intelligent, strategic thinker who is not afraid to ask tough questions and tell you exactly where your messaging needs work. Our company has gone through multiple strategic shifts and Michelle has helped us craft and re-shape the narrative every time. She's been an invaluable part of the team as a writer and marketing strategist. I have referred Michelle to multiple entrepreneurs in my network and other companies in my portfolio.

    Devin Schain, CEO Student Playbook, Founder Shalom Learning

  • “I've worked with many writers in my career, and few hold a candle to Michelle's ability to produce high-performing, audience-relevant, and technically flawless content at such a rapid pace. Short-form blogs, 30-page long-form ebooks, video scripts, webinar presentations, sales decks, emails, landing pages, social messages—you name the medium, and Michelle will produce something incredible in half the time you gave her to do it. She took the time to really understand our customers and our product—and could probably articulate our solution and the pain points of our customers better than many of our full-time employees.”

    Aaron Harrison, Demand Generation Leader

  • Michelle has been incredible to work with! Her writing helped bring my marketing to a much more cohesive and clearer place. She coined the phrase that now exemplifies my brand - which I happily credit to her as “copywriting gold.” She’s timely, a team player, and always open to feedback! Highly recommend.

    Eva Meier, Owner, The Line Method

  • Michelle has been a godsend at writing high-quality, professional copy for my clients in the medical, financial, insurance, technology, and education verticals. She quickly picks up the latest innovations, developments, and nuances for each client and delivers copy that exactly captures the message we're seeking to articulate. Her work requires minimal editing and has been approved immediately and praised endlessly by my clients every single time, saving me hours of aggravation and the countless headaches I've gotten from other writers.

    Paul Angles, CEO Angles Inc

  • Michelle has been outstanding to work with, it feels like she's part of the team now. She took the time to understand our complex product and the buyer psychology in our category. She helped us create a messaging framework as well as exceptional short and long-form content, including emails, landing pages, how-to guides, social media posts, and more. I'd recommend her to any company that needs a one-off copy project or ongoing copy needs.

    Alek Grinberg, Head of Growth Marketing

  • Fantastic to work with. Michelle saved me from a snooze video script, she stepped in last minute and transformed the script in lighting speed time. She is hands down one of the best I've worked with on this site.

    Yasmin Assaf, Founder Atinette

  • I had the pleasure of working with Michelle on our website copy, and I couldn't be happier with the results. Her talent for crafting compelling, concise, and impactful content is truly impressive. Her professionalism, quick communication, and ability to understand and translate our brand's voice into captivating copy have made a significant difference in our online presence. I highly recommend Michelle to anyone in need of top-notch website copywriting.

    Daniel Weberman, Kabinet